Caiyong Zhuang

 A marketing graduate from Glasgow University with significant experience of managing UK university’s digital marketing channels in China.

 

EDUCATION:

2005-2006  MSc International Marketing, University of Glasgow

2004-2005  Master Entry Programme, University of Surrey

2000-2004  Bachelor of Management, Guangdong Polytechnic Normal University

 

SKILLS:

  • LCCI FTBE(Merit)
  • IELTS 7.0 & CET-6
  • Microsoft Office Master Certification
  • Significant experience in education and employment in UK and China
  • Well developed awareness of Western and Asian cultures
  • Fully competent with Microsoft Operating Systems and the Adobe series/Sony Vegas

 

LANGUAGES:

Fluent: English

Native language: Mandarin, Chaozhou Dialect

 

EMPLOYMENT HISTORY/WORK EXPERIENCE

Marketing/Business English Lecturer   (September 2010-Present)

Hanshan Normal University (www.hstc.edu.cn)

 

Assistant Regional Manager  (2015 – Present)

University of the West of Scotland (UWS) (www.uws.ac.uk)

Scotland’s largest modern university with over 100 years of history

  • Maintain and develop the UWS Asia website (www.uws.asia)
  • Maintain and develop UWS social media presence in China (including Wechat/Weibo/Youku/Tencent Video etc.)
  • Deal with partner universities & students’enquiries
  • Organize the production & publication of UWS Chinese promotion materials (e.g. articles/posters/videos etc)
  • Manage UWS Chinese alumni Wechat group
  • Represent UWS to attend fairs in various cities in China
  • Recruit and train selected students as business support team members

 

Overseas Marketing Coordinator  (2007-2010)

University of the West of Scotland (UWS) (www.uws.ac.uk)

  • Coordinated the Chinese universities delegations visits & academics visits as well as their associated needs, once at the university
  • Organized UWS English test for the partner universities & arrange itinerary for the examiner
  • Contacted the partner universities to enhance the relationships
  • Dealt with partner universities & students’ enquiries
  • Reviewed & selected China partner university for UWS students’ study tour
  • Arranged itinerary with the host university & accompanied the study tour group to China
  • Organized the production & publication of UWS Chinese promotion materials
  • Organized & represented UWS to attend different education fairs in various cities across Asia

 

International Welcome Desk Receptionist   (Autumn 2006)

University of Glasgow (GLA) (www.gla.ac.uk)

One of the oldest universities in the UK, listed at 69th in the QS World University Rankings (2019)

  • Welcomed the new international students

 

Business Consultant (2002- 2004)

China Mobile (Guangzhou)

  • Negotiated with the University about promotional activities on behalf of China Mobile
  • Conducted on campus promotional activities on behalf of China Mobile
  • Dealt with complaints and enquiries concerning China Mobile’s service on campus

 

SOCIAL PRACTICE:

Standing Committee Member (2007-2008)

Chinese Students and Scholars Association (CSSA) (United Kingdom)  (www.cssauk.org.uk)

  • Responsible for enhancing the relationship among CSSAs in Scotland and Northern Ireland
  • Responsible for contacting the Education Section, Chinese Embassy in the United Kingdom

 

Founder and Director   (2004- 2010)

Kupe Radio Station

  • Managedthe radio station’s operation
  • Presented UK Culture/Lawrelated programmes for international students
  • Organized Karaoke Competitions sponsored by local sponsors
  • Devised the logo and slogan for the radio station

 

Vice President & webmaster (Glasgow); Publicity Officer (Surrey)     (2004–2007)

Chinese Students and Scholars Association (CSSA)

  • Organized activities or parties for international students with support from the University
  • Established a forum and MSN group aimed at providing support to the Chinese students
  • Provided promotion assistance to some Chinese sponsors who are recruiting in UK (e.g. Neusoft National Recruitment Fair in Glasgow)

 

Executive Officer   (2002- 2004)

Kupe E-commerce (Guangdong)

  • Established the relationship with different products’suppliers (e.g. Avon, China Mobile)
  • Negotiated the promotional activities on campus with the suppliers as well as the university
  • Conducted market research to identify prospective customers and sales agents
  • Recruited and trained students as sales agents
  • Established after-sales team to enhance the customer relationships
  • Promoted the brand awareness through different channels (e.g. GDTV stations )
  • Generated over RMB 100,000 revenue within the first two years’operation

 

ACHIEVEMENTS:

  • Invited to attend a reception from the Principal of Glasgow University for making valuable contribution to the student community   (2007)
  • Volunteering Award from the University of Surrey  (2004-2005)
  • Directed a Film-The Wizard to study in the UK   (2004-2005)
  • The first prize winner of the University Students’ Innovative Undertaking competition in Guangzhou (2004)
  • Students Excellence Scholarship for three consecutive years 2002, 2003,2004

 

Interests:

Digital marketing; Multimedia creation

 

庄财永

格拉斯哥大学国际市场营销专业硕士,具备多年运营英国大学中文数字营销平台的经验

 

学历:  

国际营销理学硕士         2005年9月至2006年9月

英国格拉斯哥大学         www.gla.ac.uk

硕士预科课程             2004年8月至2005年5月

英国萨里大学             www.surrey.ac.uk

管理学学士               2000年9月至2004年7月

广东技术师范学院         www.gpnu.edu.cn

 

技能:

  • 英国伦敦工商会商务英语教师资格证书
  • 雅思7分、6级英语证书
  • Office 2007大师级证书
  • 丰富的中英教育背景及工作经历
  • 较深入地了解中西方文化
  • 熟练使用计算机及微软办公软件、多媒体制作软件

 

语言能力:

流利       英语

母语       普通话   潮州话

 

工作经历:

市场营销、商务英语讲师, 2010年9月至今

韩山师范学院 (Hanshan Normal University) (www.hstc.edu.cn)

 

区域助理经理 ,2015年至今

英国西苏格兰大学 (University of the West of Scotland) (www.uws.ac.uk)

  • 负责西苏格兰大学亚洲中文网的维护、内容更新 (www.uws.asia)
  • 负责西苏格兰大学在中国社交媒体账号的维护及更新、推广(包括微信公众号、微博、优酷、腾讯视频等)
  • 处理合作院校及学生的咨询
  • 组织安排西苏格兰大学中文宣传材料的创建/编辑以及发布(包括海报制作、文章撰写、校友访谈视频编辑)
  • 管理西苏格兰大学校友微信群
  • 代表西苏格兰大学出席在中国各大城市举办的教育展
  • 招募、培养和管理数字营销团队成员

 

海外市场协调员, 2007年至2010年

英国西苏格兰大学 (University of the West of Scotland) (www.uws.ac.uk)

  • 筹划安排校际间的相互访问,同时为来英访问学者提供各种帮助及支持
  • 负责为中国的合作大学安排/准备UWS专业英语考试及安排考官在华行程
  • 负责加强与中国合作大学的联系
  • 处理合作院校及学生的咨询
  • 负责为UWS学生提供中国游学机会的合作大学的甄选并制作和发布宣传材料
  • 与合作学校商定行程并带领选定学生游学中国
  • 组织安排UWS中文宣传材料的创建/编辑以及发布
  • 组织并代表UWS出席在亚洲地区的各种教育展

 

国际学生接待员 ,2006年秋季

英国格拉斯哥大学(University of Glasgow, GLA) (www.gla.ac.uk)

  • 欢迎接待国际新生

 

业务顾问, 2002年至2004年

中国移动 (广州)

  • 代表中国移动与学校商讨在校园开展业务推广的活动事宜并负责推广活动
  • 根据学生个人需要推介不同的移动业务并接受关于中国移动业务的咨询和投诉
  • 开展关于中国移动业务满意度调查项目以提高服务质量

 

社会实践:

常委会委员, 2007年至 2008年

全英中国学生学者联谊会 (www.cssauk.org.uk )

  • 负责加强全英学联同苏格兰地区和北爱尔兰地区各地兄弟学联之间的联系
  • 负责联系中国驻英大使馆教育处,更新官方信息及学联动态

 

创始人兼台长, 2004年10月至2010年

酷派网络电台

  • 全面负责电台的运营
  • 邀请学校国际官员为国际学生提供英国文化法律信息
  • 联系当地赞助商并组织卡拉ok比赛
  • 创建电台Logo与口号

 

副主席兼网络部部长 (格拉斯哥大学);宣传部部长(萨里大学) , 2004年至2007年

中国学生学者联谊会 (中国学联)

  • 联合学校各部门,如国际办公室, 为国际学生举办各种活动和晚会,如春节晚会
  • 创建学联论坛及MSN群,为来英学生提供交流平台
  • 安排协助赞助单位在英招聘活动,如东软在英国格拉斯哥站的招聘

 

主管, 2002年至2004年

酷派之音 (广东)

  • 负责与不同公司(如中国移动,雅芳等)建立合作关系并商讨产品和服务的细节
  • 联系学校以及合作公司确定关于产品和服务在校园的推广活动并取得了双方的支持
  • 开展市场调查,发掘潜在客户以及销售代理
  • 招聘并培训学生销售代理
  • 成立售后服务小组,改善与客户的关系
  • 通过接受校园报纸,网站,省级报纸以及广东电视台等媒体采访,提高品牌知名度
  • 首两年经营取得十万元销售额并荣获广州地区大学生创业比赛第一名

 

荣誉:

英国格拉斯哥大学校长招待会特邀嘉宾 (2007)

英国萨里大学志愿者荣誉证书 (2004-2005)

自编自导一部英国留学向导的影片  (2004-2005)

广州地区大学生创业比赛第一名  (2004)

大学期间连续三年获得学校奖学金   (2002-2004)

 

兴趣爱好: 数字营销  多媒体制作

了解更多关于庄财永,请点击这里 。

 

 

Supporting information related to Caiyong Zhuang OR UWS digital marketing channels in China:

Caiyong Zhuang

Academic article about digital marketing ( Presented in the International Conference):

Title: Analysis of Digital Marketing Strategies of Overseas Universities in China with University of the West of Scotland as An Example

Link: https://www.researchgate.net/publication/320970090_Analysis_of_Digital_Marketing_Strategies_of_Overseas_Universities_in_China_with_University_of_the_West_of_Scotland_as_An_Example

 

UWS digital marketing channels:

Wechat accounts information:

QR-code of UWS Wechat account:

UWS QR code

Sample articles published@UWS Wechat account:

  1. UWS北京校友会圆满落幕啦!!
  2. 你好啊,佩斯利|苏格兰小镇游
  3. 叮咚,请签收这份面签“红宝书”
  4. UWS这个名牌专业排名超越剑桥辣!!!
  5. 西苏格兰大学-Top200的世界年轻大学!
  6. UWS: 从“前5%”到“前3%”的进步!
  7. 免费看电影、品威士忌,就在6月的北京!
  8. 大消息!西苏格兰大学会计本科专业获第5个国际认证!
  9. UWS凤凰国际创意学院开始招生,今天至6日现场签发OFFER!
  10. 佳节到啦!祝大家节日快乐!(文末有抽红包福利+留言有奖活动哦)

 

Draft articles to be published soon:

  1. 在华莱士的故乡,邂逅不一样的佩斯利!
  2. 非洲、印度师兄教你PS!

 

UWS.ASIA websites key sections:

  1. Example of alumni interview video-> (刘哲 北京鸿胜嘉德科技有限公司CEO), please click herefor more interview videos.
  2. Example of programme introduction in Chinese-> (国际市场营销管理理学硕士),please click herefor more programme introduction.
  3. Online application guide page

 

Please click here for more information about Caiyong Zhuang@Baidu.com.

Thank you very much for your reading.